Radio Evangelist

Thoughts of a Evangelist for Radio in all its forms

Posts Tagged ‘streaming’

Jeff Haley of RAB Announces that Streaming Audio is Radio

Posted by Steve on April 6, 2010

The call for entries for the 2010 Mercury Awards for outstanding audio commercials was made yesterday. You will notice that I said “audio commercials.” Up until now, the Mercuries were limited to commercials aired on terracaster outlets. In a comment about this change, Jeff Haley of the RAB admitted what many of us knew all along – the platform doesn’t matter, it’s all “radio.” Here’s what he said (emphasis mine):

New to this year’s competition, all categories will now be accepting spots that were delivered via IP stream to computers, mobile applications or any other Internet device. “As our industry and business moves forward with new digital platforms, it is not only appropriate but necessary for our industry awards competition to reflect the complete sponsored audio content space,” stated Jeff Haley, President & CEO of the Radio Advertising Bureau, and Co-chair of the Radio Creative Fund.

This is a watershed moment. Here’s a link to the announcement:
2010 Radio Mercury Awards Call for Entry is Officially Open Streaming Commercials Now Eligible for Entry

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Pandora Listeners Do Not Seem to Listen Long

Posted by Steve on March 1, 2010

Ando Media released their January rankings of streaming audio entities last week. Pandora is on top of the heap in “session starts,” with 100 million plus. Pretty impressive, even when you consider that this is as duplicated number and not an unduplicated measure like cume.

But the really interesting bit is that Pandora listeners spend less than an hour with the service for each session, on average. In comparison, Cox Radio’s streaming listeners spend over two hours for each session, Saga and Citadel’s spend considerably more than 3 hours.

There has been a lot of talk about the stickiness of Pandora, but these numbers expose the fact that the service is cool, but boring. People are finding that the streams from broadcasters like Saga, Cox, Citadel, CBS and Clear Channel are more than twice as engaging.

As more streaming moves from the home and office to the car, it will be interesting to see how these numbers play out. For example, will Pandora listeners bring their listening to the car? The stats will show those connections as additional session starts. For listeners of terrestrial stations who use the stream when in the office and listen to the same station in the car, the behavior might well be to forgo listening on IP devices and revert to the car radio. This will be a complicated behavior to measure; PPM is probably the only tool that can do it.

The complete pdf of the Ando Media January report is available by clicking this link.

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A Missed Opportunity for WRNR

Posted by Steve on November 9, 2009

WRNR, a Baltimore/DC area alternative radio station, was a promotional sponsor of the 12th annual “Maritime Republic of Eastport Tug o’ War,” held this past Saturday in Annapolis and Eastport, MD.

I heard about the event on ‘RNR and decided to go. It was a great afternoon of music, food and fun – including a tug of war between Eastport and Annapolis.

‘RNR was there – with a logo-covered tent, a table with station merchandise, and lots of signage all around the venue. A fairly standard radio presence.

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But – there was another media outlet there, doing something that the folks at ‘RNR could have very easily done.

The Sailing Channel video streamed the entire event live on uStream!

The Sailing Channel?

‘RNR could have done exactly the same thing – or, teamed up with The Sailing Channel – and really connected with their audience using a new media platform. All sorts of opportunities presented themselves – interviews with ‘RNR fans, the artists who performed on both the stage in Annapolis and Eastport, personality appearances with the winners.

‘RNR could have produced this, provided talent and imbedded the stream on their home page.

Radio needs to pay much more attention to these opportunities – or be marginalized by other media outlets like, well, The Sailing Channel.

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