Radio Evangelist

Thoughts of a Evangelist for Radio in all its forms

Posts Tagged ‘streaming audio’

Comparing PPM Streaming Data to Actual Server Stream Metrics

Posted by Steve on May 9, 2009

Mark Ramsey, in a recent article on Hear 2.0, posed an interesting exercise for broadcasters – calculate the difference between your stream’s cume in PPM to the records that your CDN provides for total unique connections for the same period.

He asked for responses to these case studies. So – in an effort to make this easy to do, here’s a link to a spreadsheet where you can enter the info for your stream and compare the results with others:


Stream PPM vs Server Log Comparison - Online Spreadsheets - EditGrid

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Posted in Media Research, ppm, Radio | Tagged: , | Leave a Comment »

Has Arbitron really exited the streaming audio measurement biz?

Posted by Steve on April 22, 2009

Katy Bachman, in a brief article in MediaWeek reporting on the decision by TargetSpot to use AndoMedia for its streaming audio measurement, also stated that:

Arbitron quietly decided to get out of the streaming radio ratings business earlier this year and discontinued its relationship with comScore. According to industry sources, Arbitron was unable to make money from the business faced with a competitor who charged little or nothing for the ratings and delivered them as a byproduct of its ad server business.

Well, it must have been very quiet, because the only other mention of this I found was on the blog Internetradioworld in a post on April 9th:

According to industry sources, Arbitron was unable to make money from the business faced with Ando Media, their main competitor, who charged little or nothing for the ratings and delivered them as a byproduct of its ad server business.

InternetRadioWorld’s blog entry seems to be an analysis of the impact of such an exit on the industry.

Both of these articles were within days of Arbitron and Edison’s announcement of the research from their “Infinite Dial 2009” survey indicating that online radio listening cume audience has increased to 42 Million.

Now – Michael Skarzynski, the new CEO at Arbitron, and all the other folks at Arbitron, are pretty smart. I strongly doubt that Arbitron is “getting out” the streaming audio measurement business and leaving it to AndoMedia. And the folks at ComScore are quite bright, too. Measurement of streaming media has been a big investment for them and the market for this data is only going to grow. So, what’s up here?

Posted in Advertising, Media Research, streaming | Tagged: , , , , | Leave a Comment »

Streaming Audio ROI Spreadsheet

Posted by Steve on March 26, 2009

A while back, I wrote a spreadsheet for some simple calculations of the return on investment for streaming audio – like a radio station.

I have made some changes to the spreadsheet to accommodate the new negotiated SoundExchange fees for terrestrial broadcasters who stream.

Here’s a link – click on the picture and then you should be able to edit the cells in yellow to see the results of different audience size, spot counts and so on.

New Streaming Costs Calculator - Online Spreadsheets - EditGrid.jpg

It’s a work in progress – tell me what you think!

Posted in Advertising, Radio, Sales, streaming | Tagged: , , | 1 Comment »

Deloitte Predicts 2009 to be strong year for WiFi Radio

Posted by Steve on January 24, 2009

Deloitte Canada released some predictions for the media industry in Canada this week. One prediction of interest is “the dawn of WiFi Radio.” Here’s a quote from the analysis:

But in 2009, the availability of reasonably priced standalone Internet radio devices, 10,000 available stations, pervasive WiFi and location-aware technology will push consumers and advertisers alike to turn the dial to the Internet.

No doubt that they are on the right track… but it’s not just WiFi… it’s all the other new wireless IP technologies that will drive this as well. Certainly, smartphone (iPhone, G1, Blackberry and others) streaming applications using 3G networks, WiMax, and hybrid technologies like miRoamer and Blaupunkt’s new aftermarket streaming enabled car radio will be at the crest of the wave.

Deloitte also makes the point that the location-awareness of these “receivers” will enable geographically targeted advertising. It’s not just location awareness, though – these applications will also know who you are, so they can target ads even more accurately. Perhaps even personally.

It remains to be seen whether there will be enough funding available to drive this change in 2009.

Posted in Radio, streaming | Tagged: , | Leave a Comment »

Want to start your own radio station? For free??

Posted by Steve on January 22, 2009

Sounds like a come-on from an email spammer, right? But – it’s true. Radio automation, streaming and ad-serving provider Spacial Audio is offering up 50 “radio stations” to radio folks who have been “down-sized” sometime during the past 6 months. They call it the “Radio Bailout.” Here’s the deal:

1. Every Tuesday between February 3rd and April 7th, five people will be randomly chosen to receive their “radio stations.” There will be fifty winners total. The Radio Bailout will end with the final drawing on Tuesday, April 7.
2. Each week’s five Bailout recipients will be given an opportunity to build their own internet radio station through the following Spacial Audio software and service:
a) One (1) SAM Broadcaster v4 – (valued at $279.00)
b) One (1) StreamAds Ad Delivery Platform – (valued at $99/month)
c) Free use of one stream from SpacialNet.com, with the ability to serve up to 500 concurrent listeners at 128 kb/s – (valued at $1,150/month)
3. Just go to Spacial Audio’s Radio Bailout web page for complete details

And – Spacial Audio will host your stream for up to 5 years!

500 concurrent listeners at 128kbs is a pretty decent sized audience with a quality stream; I wonder if they’ll support 1000 at 64kbs?

They are even pitching this to salespeople – after all, a salesperson and some talent could hook up and build their business together.

I’ve gotta hand it to these folks – this is a terrific idea that will not cost a lot to implement but will both help Spacial get a lot of attention and help 50 radio folks become entrepreneurs. And – internet radio station owners.

Posted in Radio, Sales, streaming | Tagged: | Leave a Comment »