Radio Evangelist

Thoughts of a Evangelist for Radio in all its forms

Posts Tagged ‘soundexchange’

Streaming Audio ROI Spreadsheet

Posted by Steve on March 26, 2009

A while back, I wrote a spreadsheet for some simple calculations of the return on investment for streaming audio – like a radio station.

I have made some changes to the spreadsheet to accommodate the new negotiated SoundExchange fees for terrestrial broadcasters who stream.

Here’s a link – click on the picture and then you should be able to edit the cells in yellow to see the results of different audience size, spot counts and so on.

New Streaming Costs Calculator - Online Spreadsheets - EditGrid.jpg

It’s a work in progress – tell me what you think!

Posted in Advertising, Radio, Sales, streaming | Tagged: , , | 1 Comment »