Radio Evangelist

Thoughts of a Evangelist for Radio in all its forms

Posts Tagged ‘social networking’

Happy 2010!

Posted by Steve on January 4, 2010

Phil Bernstein is a blogger in Portland, Oregon. He’s also an account manager with Portland’s Clear Channel radio stations. And he writes about advertising. He’s on Twitter, LinkedIn and Facebook, too.

Writing about marketing so that his customers can see his thinking differentiates him from virtually every other radio sales person out there.

This is the kind of person that is the future of radio – forward thinking and ready to tackle the marketing of his customers businesses with some marketing of himself. Hats off to Phil!


Posted in Advertising, Radio, Sales, Social Media | Tagged: , | Leave a Comment »

Guy Kawasaki, Robert Scoble and more at Radio Ink’s Convergence 2009

Posted by Steve on February 24, 2009

Convergence 2009 took place 2 weeks ago in San Jose. This is Eric Rhodes’ second gathering of folks who are working to bring radio across the chasm of convergence. Unfortunately, I (and many others, I am sure) couldn’t make trip this year – but Eric has posted some video of the event on YouTube. To make it easier to access, here’s what he has posted so far:

Opening Presentation (A twist on the rather viral “Did You Know?” meme)

Convergence – Day 1

Convergence – Day 2

Robert Scoble eating lunch

Obviously, these are just tidbits of the entire program. I can’t wait for Eric to post more complete versions of some of the sessions so that those of us who were unable to travel to San Jose this year can learn from his great work.

Thanks, Eric and team for putting on this great conference!

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Radio is the thing…

Posted by Steve on February 19, 2009

Caroline Krediet, Planning Director at TAXI-NYC, a brand agency, wrote a piece for MediaPost that sounds heretical for the typical media pundit in 2009. Here’s a quote:

There it is: Clinically proven to be entertaining and economical, innovative democratic and about as underleveraged as a medium can be in our frenzied multichannel universe. I may be in the minority on this one, but I do think that in today’s economy, radio affords some of the juiciest creative opportunities, at a bargain price. A radio revival could be just the thing to beat the recession blues.

She covers a wide range of rationale in her piece, but it all revolves around the unique engagement that the audio medium has with the listener. It’s vital to note that she isn’t just talking about terrestrial radio; she correctly points out that all forms of radio – streaming, satellite, podcasting and terrestrial – have this unique property. Check out the article here.

Posted in HD Radio, Podcasts, Radio, streaming | Tagged: , , , , | Leave a Comment »

KLSX changing format, powered by social networking

Posted by Steve on February 19, 2009

Word is that KLSX, the LA CBS station that is currently a talk station will be changing format to CHR on Friday, February 20. Format changes aren’t particularly interesting – they happen all the time – but what’s worth watching about this one is the stated intention to heavily use social networking to connect to the audience. Tom Taylor of Radio-Info reports that the the Sr. VP Programming, Kevin Weatherly, will be tapping into Twitter, Facebook, and MySpace. Plus, they’ll be hooked up to iPhone and Blackberry applications from the start. Definitely worth watching how they manage this – there will be lessons to learn! Check out

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Listener Sad because station is not on Twitter

Posted by Steve on February 14, 2009

Here’s a Twitter post from @CharloteAnn about KRTU, a public station in San Antonio:

CharlotteAnne Oh sweet @krtu, why in the world are you not on Twitter so I can ❤ you for playing so many wonderful jazz versions of My Funny Valentine?

Radio stations, both streaming and terrestrial, absolutely should be on Twitter – actively. It’s the perfect place to connect with your audience.

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