Radio Evangelist

Thoughts of a Evangelist for Radio in all its forms

Google’s YouTube News Near You… Local Radio Competitor or Opportunity?

Posted by Steve on August 4, 2009

The New York Times recently called attention to a new feature in YouTube called “News Near You.” Tom Taylor, in his Tuesday, August 4th edition of Taylor on Radio, led the top story in his newsletter with:

Just when you thought radio couldn’t get any more competition…Google shows up again, with a new service named “News Near You.”

It strikes me, as opposed to being competition for radio, it’s an opportunity to develop a station’s news image using someone else’s money. A station could cover a local story – say, an exciting city council meeting – and post the video on YouTube, free. They, embed the YouTube video in their website, providing listeners with an enhanced news story, with no video hosting costs to the station. And, here’s where it really gets cool. When someone is looking for local stories on YouTube, there are your station’s news stories, right there with the TV affiliates and so on.

So – another case of where there seems to be competition, there really is opportunity in new media.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: