Radio Evangelist

Thoughts of a Evangelist for Radio in all its forms

Archive for April, 2009

Has Arbitron really exited the streaming audio measurement biz?

Posted by Steve on April 22, 2009

Katy Bachman, in a brief article in MediaWeek reporting on the decision by TargetSpot to use AndoMedia for its streaming audio measurement, also stated that:

Arbitron quietly decided to get out of the streaming radio ratings business earlier this year and discontinued its relationship with comScore. According to industry sources, Arbitron was unable to make money from the business faced with a competitor who charged little or nothing for the ratings and delivered them as a byproduct of its ad server business.

Well, it must have been very quiet, because the only other mention of this I found was on the blog Internetradioworld in a post on April 9th:

According to industry sources, Arbitron was unable to make money from the business faced with Ando Media, their main competitor, who charged little or nothing for the ratings and delivered them as a byproduct of its ad server business.

InternetRadioWorld’s blog entry seems to be an analysis of the impact of such an exit on the industry.

Both of these articles were within days of Arbitron and Edison’s announcement of the research from their “Infinite Dial 2009” survey indicating that online radio listening cume audience has increased to 42 Million.

Now – Michael Skarzynski, the new CEO at Arbitron, and all the other folks at Arbitron, are pretty smart. I strongly doubt that Arbitron is “getting out” the streaming audio measurement business and leaving it to AndoMedia. And the folks at ComScore are quite bright, too. Measurement of streaming media has been a big investment for them and the market for this data is only going to grow. So, what’s up here?

Posted in Advertising, Media Research, streaming | Tagged: , , , , | Leave a Comment »

Arbitron Adding Significant New Feature to PPM

Posted by Steve on April 20, 2009

logo_NAB09JPEG.jpgIn the flurry of press announcements heralding the start of the NAB Show in Las Vegas today, Harmonic Inc. and Arbitron Inc. announced the use of Harmonic’s Rhozet™ Carbon Coder universal transcoding technology in Arbitron’s PPM media research services. In a quote from the press release, Taymoor Arshi, Chief Technology Officer at Arbitron, said:

“Our goal is to offer our customers new measurement solutions using our Portable People Meter technology. Our integration with Rhozet Carbon Coder helps by providing customers with the ability to prepare their content within their current workflows for inclusion in our media research services.”

The press release further states:

The Carbon Coder software will be used in production pipelines to embed an inaudible code into the audio portion of entertainment and advertising content. This code can be detected by the Arbitron Portable People Meter™ (PPM™).

What does this mean for the PPM service? Theoretically, any digitally processed content – programming, commercials, and so on – can be encoded with this technology. Currently, a special “PPM™ Encoder” is required to insert the sub-audible code in the content, typically in the audio chain of the broadcaster. While perfect for measurement of media outlet audience, the current technology does not allow for the direct measurement of specific program elements like commercials and features. The Rhozet Carbon Coder will allow Arbitron to measure audience levels for all encoded media content – regardless of the source. For example, to measure exposure to a specific commercial or album track, you would need to know the exact time that the content aired on each outlet. You would then need to cross-tab this information with the PPM™ rating for that exact time, for every outlet. While not impossible, the current state of reporting of this information is quite challenging. One company, MediaMonitors (a division of RCS, which is owned by Clear Channel) has built a business around this process with ground-breaking products like Audience Reaction™ and Mscore™. MediaMonitors accomplishes this by electronically monitoring radio stations, storing “fingerprints” of the content in their database, and then cross-tabbing with the minute-by-minute PPM™ data. The power of MediaMonitor’s solution is that it does not require encoding of the content prior to broadcast. The weakness – in the new world of encoded content that Arbitron and Harmony are creating – is that for encoded content, you will be able to determine exposure whether or not the outlet itself is encoding. An advertiser would be able to have a window on exposure to a specific commercial – whether video or audio – across all platforms that are measurable by the PPM™ device. This is very powerful, and when fully matured, the technology will have the potential to change the media marketplace in very significant ways.

Imagine, if you will, a video that is originally aired on a broadcast TV network. The audio is re-broadcast on radio stations around the country. Clips of the video are posted on YouTube. Elements of the video are edited and placed in various podcasts. Re-runs air on cable networks. Jon Stewart airs a clip. You get the idea – all of the exposure to this content will be measurable in PPM™ markets if the original content is encoded with the Arbitron/Rhoznet Carbon Code.

This relatively quiet announcement at a trade show generally focused on broadcast engineering will have a profound impact on the entire business of media. And, it’s another “shot across the bow” by Arbitron to it’s rival, Nielsen.

Posted in Advertising, Cable, Media Research, ppm, Programming, Radio, tv | Tagged: , , , , , , , , , | Leave a Comment »

Interview with Ernest H. Clay of ARB

Posted by Steve on April 4, 2009

I found an archived interview of Ernest H. Clay of ARB, circa 1960, on the subject of TV ratings as they stood at the time. Very informative and many of the questions raised are the same that we hear today. Listen here.

Posted in Advertising, Media Research, Radio | Tagged: , , , , , , | Leave a Comment »