Radio Evangelist

Thoughts of a Evangelist for Radio in all its forms

iPod Shuffle – VoiceOver feature is a great promo vehicle for radio!

Posted by Steve on March 13, 2009

Apple this week released their latest iteration of the iPod Shuffle, a diminutive digital audio player that has no graphical user interface. In fact, until this version, the only user interface it has had is the navigation button.
ipodshuffle_image1_thumb20090311.jpg

With the new iPod Shuffle, Apple has added voice navigation, allowing the listener to press the navigation button and hear the title and artist of the song that is currently playing.

The title and artist information comes from the ID3 tag in the audio file metadata. This could make for an interesting promotional opportunity for creative radio station. Here’s one way it could be used:

Let’s say the I101 is an indy rock station that promotes local, unsigned talent. These acts distribute tracks via the station’s website (free). In return for promoting their act, the station edits the ID3 tag in the track (with the artist’s permission, of course) to include a station promo. For example:

Title: “Drivin'” Artist: “Rich Hannon, brought to you by 103 RNR where music matters”

Listener downloads, listens, presses button to hear the title/artist and also hears the station promo!

So – let me know if you use this idea and how it works. There’s definitely a lot of potential here.

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