Radio Evangelist

Thoughts of a Evangelist for Radio in all its forms

KLSX changing format, powered by social networking

Posted by Steve on February 19, 2009

Word is that KLSX, the LA CBS station that is currently a talk station will be changing format to CHR on Friday, February 20. Format changes aren’t particularly interesting – they happen all the time – but what’s worth watching about this one is the stated intention to heavily use social networking to connect to the audience. Tom Taylor of Radio-Info reports that the the Sr. VP Programming, Kevin Weatherly, will be tapping into Twitter, Facebook, and MySpace. Plus, they’ll be hooked up to iPhone and Blackberry applications from the start. Definitely worth watching how they manage this – there will be lessons to learn! Check out http://www.ampradio.com.


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