Radio Evangelist

Thoughts of a Evangelist for Radio in all its forms

Deloitte Predicts 2009 to be strong year for WiFi Radio

Posted by Steve on January 24, 2009

Deloitte Canada released some predictions for the media industry in Canada this week. One prediction of interest is “the dawn of WiFi Radio.” Here’s a quote from the analysis:

But in 2009, the availability of reasonably priced standalone Internet radio devices, 10,000 available stations, pervasive WiFi and location-aware technology will push consumers and advertisers alike to turn the dial to the Internet.

No doubt that they are on the right track… but it’s not just WiFi… it’s all the other new wireless IP technologies that will drive this as well. Certainly, smartphone (iPhone, G1, Blackberry and others) streaming applications using 3G networks, WiMax, and hybrid technologies like miRoamer and Blaupunkt’s new aftermarket streaming enabled car radio will be at the crest of the wave.

Deloitte also makes the point that the location-awareness of these “receivers” will enable geographically targeted advertising. It’s not just location awareness, though – these applications will also know who you are, so they can target ads even more accurately. Perhaps even personally.

It remains to be seen whether there will be enough funding available to drive this change in 2009.

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