Radio Evangelist

Thoughts of a Evangelist for Radio in all its forms

High-Tech Gear Blogger gets Nielsen Radio Diary

Posted by Steve on January 14, 2009

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Nicholas Deleon, of the well known high-tech gear blog Crunchgear, posted yesterday about the KRI Armband Portable HD Radio Player. Nothing in the HD Radio review that we hadn’t seen on Orbitcast, but Nicholas did had one other interesting comment:

In other radio news, my household has been chosen to be a part of Nielsen radio’s stat-tracking thing. (I received the initial “you’ll be getting a giant packaged with official Nielsen materials shortly” yesterday.) The notebook will be filled out thusly: Opie and Anthony, Monday-Friday, 6am-9am, 92.3FM; every other entry will show that, nope, this household is not listening to that drivel known as terrestrial radio. Please plan your business accordingly.

It will be interesting to follow Nicholas’ posts as he experiences the new Nielsen service. Since it seems that his household will be reporting listening to only CBS’ K-Rock, I guess Cumulus and Clear Channel will be disappointed. My guess is that he’s being surveyed for the Westchester market – that being the closest to NYC (home of K-Rock) of the 51 being surveyed. Or – is he getting Nielsen confused with Arbitron and he’ll become a PPM panelist?

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