Radio Evangelist

Thoughts of a Evangelist for Radio in all its forms

The End of Low-Hanging Fruit

Posted by Steve on July 20, 2008

I am sorry, when the heck did this ever happen??? I have been in the business for 30 years, and have NEVER experienced “sitting around answering the phone…” as a radio sales rep’s experience.

The End of Low-Hanging Fruit: “But in the bigger picture, the rules of buying and selling radio time have been undergoing changes for some time now.  The days of account reps who work for highly-rated stations sitting around answering the phone and giving out their rates are over. “

(Via JacoBlog – Jacobs Media’s Blog.)

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