Radio Evangelist

Thoughts of a Evangelist for Radio in all its forms

More Internet Radio coming to a portable device near you

Posted by Steve on June 1, 2008

There’s no doubt WiFi-based portable internet radio is coming – and it seems really, really soon! Once the penetration of these devices exceeds 25% of the population, all bets are off for terrestrial radio.

From Mark Ramsey’s Hear 2.0:

“More Internet Radio coming to a portable device near you:


You can already get Internet radio on mobile devices, of course, through services like FlyTunes and others.

But as the ubiquity of Internet radio devices expands we’ll find ‘radios’ becoming part of almost everything with a WiFi connection, and a new chip like this one might speed that process along:

RadioPro’s $15 eBOM drives the cost of making an internet radio down dramatically. This not only opens up the new product category of portable/wearable [Internet] radios, but also makes it economic to add the technology into existing successful consumer electronic product segments – many of which are highly competitive and could benefit from the introduction of new features.

For example, CSR predicts that by 2009: 40% of MP3 / PMP players will have Wi-Fi internet radio, 50% of DAB and satellite radios will have Wi-Fi internet radio, 30% of home hi-fi systems will have Wi-Fi internet radio.

In other words, the pitch goes, cheap Internet radio could become a ‘feature’ of products which currently have no relationship to radio whatsoever.

Terrestrial stations are (rather amazingly) still asking whether or not they should stream. When in fact the real question is how do you propose to make your stream easy and convenient to find and dramatically different from millions of alternatives?

(Via Hear 2.0.)


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