Radio Interns Blog…

Google Alerts turned up an interesting tidbit today – a blog written by some interns at Entercom/Kansas City…

http://therockblock.wordpress.com/

I thought that this quote was pretty good:

“ I had no idea how intense the process was to make a 15 second commercial.  sales has to get in touch with the client, see how much money they can get from them based off of a proposal for a commercial length.  The price also depends on who would say the commercial and when it would air.”

 

 

The Next Generation of Radio – On-air, Online, on Mobile Devices

Jerry DeColiano posted this – and it provides some context to the experience Brock Whaley had with his WiMax experiment…

The Next Generation of Radio – On-air, Online, on Mobile Devices:

(Via INSIDE MUSIC MEDIA™.)

What FlyTunes can do for Radio

From Mark Ramsey’s Hear 2.0…

What FlyTunes can do for Radio:

(Via Hear 2.0.)

Honolulu’s Brock Whaley: “I have heard the future in my car” [9]

A great piece written by a former colleague of mine at WQSR when the calls were in Tampa/St. Pete. Brock Whaley is now back in Hawaii, and he decided to experiment with WiMax as he drove around the Island. Now Brock gets it! Posted by Kurt Hanson on RAIN.

“Honolulu’s Brock Whaley: “I have heard the future in my car” [9]:

Honolulu radio programmer Brock Whaley (via RAIN reader and Madison AAA programmer Tom Teuber) reports:

I have heard the future in my car.

I have had a very exciting weekend so far. My curiosity got the best of me. The result was beyond my wildest dreams. I have experienced the future of radio and even of DXing. It’s like I’m living with the Jetsons.

I’m sure you heard about the huge Clearwire WiMax deal that went down this week…

Big players. With big expectations. With big plans. Leading to a big payoff.

We have Clearwire here in Hawaii, so I thought, What the hell? Will it work in my car? Can I have the world’s radio stations at my fingertips while I drive around Kailua and Honolulu? Can I listen to London, Atlanta, and Chicago while I drive to Safeway and back?…

You bet your ass I can!

I have heard the future in my car. A future that is damn close. A future that offers thousands of more choices then over the air radio, satellite radio, and certainly HD radio. A future that the vast majority of broadcasters have yet to acknowledge, let alone plan for…

“

(Via RAIN: Radio And Internet Newsletter.)

More Internet Radio coming to a portable device near you

There’s no doubt WiFi-based portable internet radio is coming – and it seems really, really soon! Once the penetration of these devices exceeds 25% of the population, all bets are off for terrestrial radio.

From Mark Ramsey’s Hear 2.0:

“More Internet Radio coming to a portable device near you:

You can already get Internet radio on mobile devices, of course, through services like FlyTunes and others.

But as the ubiquity of Internet radio devices expands we’ll find ‘radios’ becoming part of almost everything with a WiFi connection, and a new chip like this one might speed that process along:

RadioPro’s $15 eBOM drives the cost of making an internet radio down dramatically. This not only opens up the new product category of portable/wearable [Internet] radios, but also makes it economic to add the technology into existing successful consumer electronic product segments – many of which are highly competitive and could benefit from the introduction of new features.

For example, CSR predicts that by 2009: 40% of MP3 / PMP players will have Wi-Fi internet radio, 50% of DAB and satellite radios will have Wi-Fi internet radio, 30% of home hi-fi systems will have Wi-Fi internet radio.

In other words, the pitch goes, cheap Internet radio could become a ‘feature’ of products which currently have no relationship to radio whatsoever.

Terrestrial stations are (rather amazingly) still asking whether or not they should stream. When in fact the real question is how do you propose to make your stream easy and convenient to find and dramatically different from millions of alternatives?

“

(Via Hear 2.0.)