The latest on Podcasting

Podcasting – it’s for the masses, now! A post from Mark Ramsey’s Hear 2.0 blog…

The latest on Podcasting: ”

I like the new study from Tom Webster at Edison Research on podcasting.

Lots of good tidbits here, primarily swirling around this idea:

Your station needs to produce podcasts. What the Hell are you waiting for?

Usage is growing. Despite, I might add, being handicapped by a horrible label (‘podcasting’ – as I noted two years ago, much to the consternation of critics at the time).

As Tom notes, those who make podcasts are increasingly using different terminology instead (surprise, surprise) - even the so-called ‘podfather’ himself.

And speaking of podcasting, here’s an introduction in plain english for those of you who remain uninitiated:

[thanks to Michael Geoghegan for the link]

“

(Via Hear 2.0.)

For Some, Radio Is Still The Best Way To Hear Music

This seems to fly in the face of Edison’s research on college vs. non-college grads… indicating that there is perhaps another determining factor.

For Some, Radio Is Still The Best Way To Hear Music: “would”

(Via Edison Media Research.)

Edison Media Research: Has Radio Lost the College Grads?

Interesting and – scary – analysis of listening to radio, parsed by college grads vs. non-college grads. I wonder if the determining factor isn’t something else, though? Income? Lifestyle?

Edison Media Research: Has Radio Lost the College Grads?:

No State Lottery in Your State? – No Gambling Ads Even For a State Lottery In a Nearby State

It would be interesting to hear ideas as to how this would effect lottery advertising via streaming audio or podcasts.

No State Lottery in Your State? – No Gambling Ads Even For a State Lottery In a Nearby State: “approved”

(Via Broadcast Law Blog.)

RAB Adopts Guidelines for “Posting” – Remember to Consider the Political Broadcasting Implications

Posting radio brings up all sorts of issues that we might not think about. Here’s an article from the Broadcast Law Blog that points out the issues as they relate to political advertising.

RAB Adopts Guidelines for “Posting” – Remember to Consider the Political Broadcasting Implications: “available”

(Via Broadcast Law Blog.)